Yasmin Gross is a Paris-based creative director and generative artist whose practice fuses fashion, technology and sensory storytelling. With a background in visual direction and a decade of experience in the luxury and cultural sectors, she explores how AI can become a tool not just for efficiency, but for crafting immersive, layered experiences. Her work pushes beyond aesthetics into richly constructed visual narratives that challenge conventional boundaries between the human and the artificial. Her alter ego, X Machina Flora, is a conceptual extension of her practice, created to navigate the intersection of nature and machine. Through tools like Midjourney and Stable Diffusion, she produces digital compositions that merge floral structures with distorted human forms, resulting in dreamlike, hybrid images. XMF serves as both a creative method and a distinct visual identity—an evolving archive of experimentation where Yasmin reimagines beauty, distortion, and the future of image-making through AI.